Radiant Technologies New I-Bowl Title Sponsor

Missy Setters, Executive Director of the newly named Radiant Technologies Independence Bowl, talks to 101.7 / 710 KEEL's Robert J Wright and Erin McCarty about the process that brought the Huntsville, Alabama based company in as the game's title sponsor.

Setters tells KEEL listeners how the company, which specializes in cyber security and innovation, "was looking to enhance brand awareness and college sports certainly does that." The long-time I-Bowl boss then gives details of the meetings with Radiant Technologies bosses that sealed the deal.

Setters also walks through the arrangements with various teams and conferences that will determine which teams will be coming to Shreveport, including the deal that, for this year's game, will pit the United States Military Academy against a representative from the PAC 12 Conference.