Blue Bell Ice Cream to begin phase two on November 2, areas include north central Texas and north central and southern Oklahoma.

Blue Bell will start shipping product to Dallas, Fort Worth, Waco, Tulsa and Oklahoma City.

“We have experienced tremendous consumer response and support since our return to stores on Aug. 31,” said Ricky Dickson, vice president of sales and marketing for Blue Bell. “This support, coupled with our current production capacity, has slowed our ability to enter additional distribution areas. We are working as hard as we can to keep stores in phase one stocked without jeopardizing the new quality and safety procedures we have implemented to ensure our products are safe and of the highest quality.”


Right now Blue Bell is being made in Oklahoma and Alabama. Dickson adds:  “We continue to make good progress and expect to begin production at our main plant in Brenham in the next few months.”

For now Blue Bell is producing five flavors of ice cream in the half gallon and pint sizes: Buttered Pecan, Cookies ’n Cream, Dutch Chocolate, Homemade Vanilla and The Great Divide. More flavors will be added in the future.

Dickson has this message for consumers:

We are extremely grateful to everyone who has supported us during this time. Thank you for your patience as we work to return to our markets.

Now if you are thinking about making a run to Dallas to pick up some Blue Bell, you might want to know that most grocery stores have a limit on how many you can buy. Stores in Austin has a limit of 4 cartons per customer.

Here's the order of the next phases:

Phase Two: North central Texas and southern Oklahoma (November 2)

Phase Three: Southwest Texas and central Oklahoma (unknown date)

Phase Four: The majority of Texas and southern Louisiana (unknown date)

Phase Five: Complete Alabama, Oklahoma and Texas and begin distribution in Arkansas, Florida, northern Louisiana and Mississippi. This phase also will include only parts of Georgia, Kentucky, Missouri, New Mexico, North Carolina, South Carolina, Tennessee and Virginia. (unknown date)

 

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