Will You Be Burning Your Nike's (Like KEEL's Erin McCarty)?

With the announcement that former San Francisco 49ers quarterback Colin Kaepernick will be at the forefront of their new "Just Do It" ad campaign, Nike and founder and CEO Phil Knight are being met with a wave of protests stemming from Kaepernick's National Anthem protests a couple of seasons ago.

101.7 / 710 KEEL's Robert J Wright and Erin McCarty discuss the situation, as Erin takes a Sharpie pen and colors in the white swoosh on her black running shoes, vowing never to "spend another dime" on the iconic brand again.

So, as Erin doodles away, the morning show pair ask a couple of pertinent questions: What does Nike - a publicly held company whose first responsibility (one would assume) is to its stockholders - hope to gain by this controversial marketing move? And did Nike executives (i.e., Knight) consider the fallout of their major product becoming the symbol of left wing protest in America? As Michael Jordan once (supposedly) said, "Republicans buy sneakers, too."