With Nike premiering it's latest "Just Do It" ad campaign featuring former National Football League quarterback Colin Kaepernick, various sources cite the shoe giant itself admitting that highlighting the ex-49ers star was "a shrewd business move' because their base is "significantly urban."

101.7 / 710 KEEL's Robert J Wright and Erin McCarty discuss the idea that the Nike move is "incredibly cynical" and "using a man who is protesting what he sees as the unjust deaths of young black men to sell shoes to African-American kids."

On the same topic, ESPN's The Undefeated's Jamele Hill writes:

...you can count on two things when it involves Nike: It always has a plan and it specializes in betting on itself.

That’s why the decision to make Colin Kaepernick the face of its 30th anniversary campaign for its iconic slogan, “Just Do It,” isn’t really a gamble at all. It’s just another example of Nike’s astute, calculated nature.

It would be naive to see Nike expanding its business relationship with Kaepernick as a symbol that it isn’t afraid of backlash or Donald Trump...Nike signed Kaepernick for one simple reason: to make money.

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