It's official, Walk-On's is now the title sponsor for the Independence Bowl in Shreveport. The announcement was made this afternoon at the Walk-Ons location in Shreveport, just after 3pm.

Shreveport football legend (and LSU National Champion) Jacob Hester told KWKH

"It's exciting for a company like Walk-On's to believe so much in out Independence Bowl. This game means so much to our city. For Walk-On's to recognize that and join hands with the Bowl bodes well for our city, bowl game, and football in our area."

The Indy Bowl has been without a sponsor since Camping World pulled out earlier this year. But earlier this year, we spoke with Independence Bowl Director of Marketing and Membership Logan Lewis who suggested that once this announcement was made, people would be "very surprised and impressed", and it's safe to say, that appears true this afternoon.

This year's version of the Indy Bowl will take place December 27th, and should see another match-up between and SEC and ACC team. Tickets are available here.

More From News Radio 710 KEEL