SEO is a Long-Term Strategy: The Ongoing Benefits of Working With an SEO Company

In today’s digital age, search engine optimization is a must-have. These marketing tactics are designed to help boost your online presence, increase organic traffic, and help you climb the ranks on the SERPs. If you don’t have a well-thought-out SEO strategy and an optimized website, you risk losing potential prospects to your competitors.

While your in-house marketing team may be able to implement SEO best practices and post content weekly, it may be challenging for them to keep up with ongoing Google algorithm updates and SEO trends. Hiring a full-time SEO specialist can also be costly and might not deliver the results you want to see in the long run.

SEO is a long-term strategy. It takes time to craft a next-level SEO plan that delivers results. Instead of allocating time and resources to hire one person on your team to handle SEO, you should consider outsourcing SEO with a company like Townsquare Interactive. An SEO agency will help you reach your goals and implement a long-term SEO strategy that aligns with the ongoing trends and challenges.

Here are ten benefits of working with an SEO company:

Stay up to date on Google Algorithm Updates

In 2023, there were over four core updates to the Google algorithm. These updates can have a substantial impact on your current rankings and can impact your overall long-term SEO strategy.

Working with an SEO company will ensure that your on-site and off-site SEO initiatives align with the changes and are working to your advantage. An SEO company will adjust your SEO strategy to align with the updates and help you maintain (or improve!) your current rankings.

Save Time and Money

Hiring an in-house SEO Specialist instead of an SEO agency can be costly. When hiring an in-house team, you’ll likely only get the skills and expertise of one individual, not an entire team. You’ll also need to invest in the proper tools and resources to ensure they can do their job effectively. An SEO agency already has the tools and resources they need to get the job done, and it won’t cost you any additional money.

Maximize Your Return On Investment

Studies suggest that the average ROI of a successful SEO campaign can be 275%. Not only will a long-term SEO strategy help you improve your rankings, but it will also help push more organic traffic to your website, increasing conversion rates and sales over time. While an in-house team may be able to implement strategies, an SEO can do it much more efficiently and for a fraction of the cost.

Get Industry Experts on Your Side

Many of the SEO experts who are employed at agencies are the best in the business. They’ve been working with countless companies for years, helping them improve their approach to long-term SEO strategies and providing expert guidance.

When you choose to work with an SEO company, you’ll have a highly trained SEO professional in your court. They’ll be there to monitor your website’s health, diagnose issues, and provide expert recommendations based on trends.

Maintain Your Competitive Edge

Companies spend over $79 billion on SEO services. If you aren’t taking the time to craft an SEO strategy that aligns with your short-term and long-term goals, you risk falling behind your competitors and losing your ranking in the SERPs. Even just a few months without SEO can lead to long-term consequences.

Over 33% of small to medium-sized businesses also have websites optimized for SEO. To ensure you’re one of them, you’ll need a team focused on enhancing your online presence and improving your SEO strategy.

Expand Business Audience Reach

An SEO company will help you tackle challenges and find new opportunities. They’ll work on enhancing your approach to one-site and off-site SEO initiatives, ensuring you maximize your reach and are getting the most out of your online presence. They’ll help you develop strategies for local SEO, Google My Business, web design, and more.

Provides New Perspectives

SEO trends, Google algorithm updates, and the digital marketing landscape are constantly evolving. Working with an SEO agency, you’ll gain a fresh perspective on your strategy and never fall behind in the trends. They’ll implement the latest techniques and make meaningful adjustments to your long-term SEO strategy.

Avoid Expensive Mistakes

If you have a one-man show running your SEO, you’re more susceptible to mistakes and humor errors. SEO agencies typically have two, three, or even four people working on your SEO strategies at a time. With so many eyes on your website and current SEO strategy, you can feel confident common mistakes won’t go unnoticed. If something goes wrong, they’ll fix it in real-time before it becomes an issue later.

Reach Your Goals Faster

SEO is a long-term strategy. It can take between three to six months before you see results. An SEO company is willing to put in the work and help you derive a plan that improves your overall approach to SEO.

Whether your goal is to increase conversions, bring in more leads, or increase your organic web traffic. They’ll help you develop a plan that aligns with your goals and implement impactful strategies.

Ongoing Website Optimization

Optimized website design is vital to your success with SEO. One of the benefits of long-term SEO and hiring an SEO agency is they’ll help you optimize your website to keep up with the trends. Whether it’s load time, mobile optimization, or simply changes to your user experience.

Take Your Long-Term SEO Strategy to The Next Level with Townsquare Interactive

Hiring an SEO company to handle your long-term goals for SEO is a business-boosting tactic with a high ROI. Since SEO is a long-term strategy, it takes time to implement tactics and techniques that deliver results and help you climb the ranks. You deserve to have a whole team of SEO experts on your side, leading you towards success.

The team at Townsquare Interactive has years of experience in SEO, web design, and social media. We’ve helped countless companies fine-tune their approach to SEO and develop long-term SEO strategies that deliver results. If you’re ready to take your online presence to the next level, we’re here to help.

Contact us today to learn more. Run and grow your business with Townsquare Interactive.