Imagine an advertising campaign where customers are denied access to a product. Well, that's the idea behind Gatorade's new 'Sweat It To Get it' campaign.

Eight hidden-cameras, actor Rob Belushi as the store clerk doing the denying - explaining to the customers that they have to 'sweat it to get it'.

The, of course, future Hall of Famer Peyton Manning as the store manager.

More From News Radio 710 KEEL