Have You Seen ‘Never Wet’ Sneaker Coating? (Video)

As someone who is obsessed with clean sneakers, both leather and canvas, all I can say is, 'If this stuff I for real, it's far beyond cool!'

It's called Never Wet, and it's described as 'a hydrophobic coating that completely repels water and heavy oils'. In other words, any liquid placed on this coating is repelled and rolls off without touching the underlying surface.