Millions of Americans are expected to shop tomorrow, and WalletHub has released their report of the best stores for Black Friday. Jill Gonzales with WalletHub says Macy’s will have the best discounts, as their average discount is about 64% off. But she says shoppers will find good deals just about everywhere.

“Across all retailers that we looked at, which were the top 35 in the country, we saw that the minimum average discount is just about 40% off,” Gonzales said.

Gonzales says the best deals will be on things like jewelry, apparel, accessories, and video games. But she says some of the items on the top of everyone’s wish list won’t be discounted as much.

“Things that won’t see as big of discounts are unfortunately toys, computers and phones, and consumer electronics- the things that also happen to be on everyone’s holiday list,” Gonzales said.

Gonzales says some online retailers like Amazon are only offering 25% off, even though they advertise their Black Friday deals. She says the stores to avoid are places like Costco and Sam’s Club.

“Those warehouse type stores that offer good deals all year round, you’re not going to see anything much more than 25% off during Black Friday,” Gonzales said.

Gonzales says the average consumer will spend about $950 on gifts this holiday season.


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