Is This Mall Commercial the Best or Worst Ever? (Video)

No doubt when the East Hills Mall in St. Joseph, Missouri put this ad on the air they never dreamed it would get almost three million views . Nor did they think it would be because so many would think it was the worst commercial they'd ever seen.

So, what do you think? Is it really, really bad? Or do that many viewers make it an unmitigated success, quality aside?