Blue Bell Will Be Back in Shreveport Bossier Beginning Dec. 21st
Blue Bell Ice Cream will back on store shelves in Shreveport Bossier beginning Dec. 21. This is the second-to-last phase in the company’s five phase market re-entry plan.
“We are excited to announce phase four and look forward to expanding our distribution area,” said Ricky Dickson, vice president of sales and marketing for Blue Bell. “Our customers have shown great patience over the past several months and we cannot thank them enough.”
To begin phase four, Blue Bell will bring back 115 of its employees who were put on paid furlough earlier this year bringing the total number to approximately 1000 company-wide.
November has been busy for Blue Bell. At the beginning of the month the company entered phase two, less than two weeks later it announced phase three will begin in mid-December and its Brenham, Texas, production facility began making ice cream again on Nov. 18.
“We have made great strides over the past month,” Dickson said. "With the reopening of our Brenham plant in November, we are able to build enough inventory to enter phases three and four before the end of this year. Also, this will allow us to expand our flavor selection.”
For now Blue Bell is producing the following flavors of ice cream: Buttered Pecan, Cookies ’n Cream, Dutch Chocolate, Homemade Vanilla, Peppermint, Pistachio Almond and The Great Divide. 12-pak Homemade Vanilla Cups and 12-pak Homemade Vanilla and Dutch Chocolate Cups are also available in stores.