Duck Commander Coffee Is Coming Fall 2014
The iconic Robertson family is ready to stop and sell the coffee. Working with long time Lafayette-based coffee producer Mellow Joy, the Robertsons are preparing to launch a gourmet coffee line under the Duck Commander label.
“When we set out to launch our Duck Commander coffee, we searched for the best coffee and chose Mello Joy Coffee right here in Louisiana,” said Willie Robertson, Duck Commander CEO. “It is exciting to have these two iconic Louisiana brands come together to create something new.”
According to The Advertiser, Mello Joy President Mike Gregory added that in addition to a dark and medium roast coffee, hot chocolate and cappuccino will also be produced.
“We plan to sell the Duck Commander coffee in nationwide grocery chains including Costco and Wal-Mart,” Gregory said. “We will sell it on our website and the Robertsons will sell it on their website, but initially we will be focused on selling it through grocery stores rather than online.”
The new coffee brand will roll out nationally in September.