More than 340,000 have signed an online pledge to boycott Target stores across America, this in response to the retail chain's announcement that transgender employees and customers will be allowed to use the bathroom that corresponds with their gender identity.

The petition, started by the American Family Association, makes their case:

“This means a man can simply say he ‘feels like a woman today’ and enter the women's restroom... even if young girls or women are already in there."

Early last week Target became he first nationwide retailer to take a stand on the transgender bathroom controversy.

The boycott website continues:

“Target’s harmful policy poses a danger to women and children. Predators and voyeurs would take advantage of the policy to prey on those who are vulnerable. It’s clear now that many customers agree.”

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