As a tagline, “You’ll float too” sounds more like a promise than a threat (maybe it’s both?), and the upcoming adaptation of It definitely seems ready and willing to deliver. Even if you haven’t read Stephen King’s classic horror novel and lack the context for that tagline, there’s something undeniably disturbing about it, especially when taken with this new poster created exclusively for Comic-Con 2017.
Studio math might be one part proprietary data and one part alchemy, but here’s something I feel pretty confident saying: when your trailer sets the all-time record for most views in a day, you’re about to make some moolah. We all remember that the first teaser trailer for It had 197 million views in its first 24 hours online, shattering the previous (albeit short-lived) record of 139 million set by The Fate of the Furious. Those would be extraordinary numbers for any movie, but for an unapologetic horror film about a demon clown? Not even the most aggressive Warner Bros. projections could have predicted that.
After a somewhat tumultuous development stage, the new adaptation of Stephen King’s classic horror novel It is finally heading to the big screen in September, courtesy of Mama director Andy Muschietti. While we wait for the first trailer (which may be arriving sooner than you think), a new photo of Pennywise the clown has debuted online, giving us another look at the iconic villain in a scene that fans of King’s novel and the original miniseries adaptation will immediately recognize.
Many of you may not know...I have a birthday coming up toward the end of the month. And I am a HUGE Stephen King fan...all you have to do is look back at one of the first posts I ever did, where I showcased my personal SK collection. I never heard of Mr...