The fourth area Community Trust Bank will open on July 30, 2012.  The Banking Center, at 308 Market Street in the heart of Shreveport’s Downtown Business District, will now occupy the building of the old Wray Ford dealership. It is the bank’s fourth location in the Shreveport-Bossier City region.

While the doors of the new banking center will officially open for business on July 30, Regional President Larry Little has planned a grand opening and ribbon cutting for August 30. Open to the community, the grand opening celebration will commence at 10 a.m. and run through 4:00 p. m., with a ribbon cutting at 4:00 p.m. The open house will include refreshments and tours of the new banking center, as well as free tickets to that night’s Community Trust Bank tailgate before the big LA Tech versus Texas A&M game at the Independence Stadium. Kick-off is at 6:30 p.m.!

“Our grand opening is a community event and everyone is invited to attend, share refreshments and get to know us,” Little said. “Our new Market Street location is special not only because it’s housed in a historic building and in the heart of the downtown, but because we’ll introduce an exciting new retail delivery platform to the market. It is unique to the area and is meant to provide each customer with a true personal banking experience.”

Featuring state-of-the-art technology, the new Market Street Banking Center will include new “dialogue towers” in the lobby, serving as a customer-centric retail delivery platform. This means that customers will be greeted when they enter the lobby by either someone at the greeter station or one of the personal bankers not tending to another customer. The customer will then be escorted to a dialogue tower instead of a traditional teller counter, and work with a personal banker to conduct their business, allowing individualized, one-on-one service as well as a more private experience.   

In recent months, Ribbon cuttings have become a frequency amidst Community Trust Bank’s expansion, swelling its tri-state footprint in Louisiana, Mississippi and Texas. Within a year, three new branches have begun serving customers in the Dallas-Fort Worth Metroplex in Texas, ground has broken for two new locations in the greater Jackson, Mississippi communities of Madison and Flowood, and the aforementioned new Market Street location is slated to serve downtown Shreveport within weeks.

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