Running a successful small business in Shreveport, LA means making the most of your advertising and marketing budget. But what’s the best way to do that?

Should you work with a marketing agency? (Yes!)

What about purchasing leads from a lead generation company? (It’s not worth the money.)

Is it a good idea to DIY your website design? (Definitely not.)

You have a lot of options to consider—some better than others—so strap in and keep reading to get a jump on your competition.

Did you know that 70% of Shreveport’s population has internet access? That’s an audience of almost 130,000 potential customers you could be reaching online. But if you don’t have a website, they might never see your business—or even know it exists. After all, there are nearly 20,000 businesses registered in Shreveport, so the competition is stiff. You need to stand out to get noticed!

Here’s how to turn that local internet audience into leads, jobs and sales for your Shreveport business.

Tip 1. Invest in professional website design.

Your website is often new customers’ first impression of your business, so it needs to look good, provide easy access to information on your business and work well on mobile. The rise of smartphones means most visitors will be scrolling your website on the go, so don’t make the mistake of designing a website that only displays currently on a computer screen.

Tip 2. SEO is the key to lead generation in Shreveport.

SEO, or search engine optimization, is what will get you found on Google. Think of it as the secret to effectively advertising your Shreveport business. It involves creating a list of keywords relevant to your business and using those keywords in the written content on your website.

For example, if you own a bakery, some of your keywords might be “best cupcakes in Shreveport” or “gourmet donuts.” Plumbers, on the other hand, might want to use “leak repair in Shreveport” or “shower installation.” An expert SEO analyst will be able to help you identify the keywords your ideal customers are most likely to search for when they need your products or services.

Tip 3. Work with a professional team at a digital marketing agency.

Choosing to team up with experts who live in the digital marketing world will always be a good business move, but make sure you choose a marketing agency that has experience working with businesses in your location. Consumer habits and market trends tend to vary from city to city and state to state, so try to find a digital marketing agency that knows Shreveport. They’ll be able to:

  • Recommend products that fit your business’s unique needs.
  • Brainstorm marketing and advertising ideas that will appeal to your local Shreveport audience.
  • Suggest changes and improvements to your digital marketing campaign to increase lead generation.
  • Create personalized marketing materials, including professional website design.

Townsquare Interactive Knows Shreveport, LA

The team at Townsquare Interactive knows Shreveport businesses need to stay competitive to maintain lead generation and grow successfully. That’s why we give each of our clients a dedicated digital marketing specialist who handles the specifics of their campaigns. Think of them as the team captain organizing collaboration between:

  • SEO analysts
  • Content writers
  • Web designers
  • Social media producers
  • Quality assurance specialists and more!

If you want to learn more about how we can help your Shreveport business stay ahead of your competition, fill out the form below. We’ll reach out soon to talk!