Texas-based Moms Demand Action gathered outside the Target Shareholder Meeting in Dallas, Texas for "Stroller Jam," which was held at Union Station. 

Last week, the group began calling for Target to ban the open carry of guns in its stores, starting an online petition and a social media campaign using the hashtag #OffTarget.

The group reposted pictures of Open Carry Tarrant County members walking with guns in a Mansfield store to win support for the cause. 

"Assault rifles and guns don’t belong in the baby aisle, they don’t belong in the toy aisle – and they don’t belong in any aisle of the stores that American moms frequent like Target," said founder of Moms Demand Action for Gun Sense in America, Shannon Watts.

She adds:  “We will continue our call on Target to stand with moms and support the safety and security of our children when we shop in their stores.  We support the Second Amendment but people walking through the aisles flaunting their loaded weapons is unacceptable and it’s time for Target, a store that American moms flock to, to follow the lead of Chipotle and Starbucks and prohibit the open carry of firearms.”