Where college athletics used to be very strict about athletes not being paid, by sponsors, schools, or booster clubs, now athletes are signing huge, profitable deals with sponsors.
Coach Clark acknowledges that while NIL might help put new names and faces on a sport the public might not have been aware of previously, it also has it's disadvantages.
But, apparently, an offensive lineman for LSU could eat up to 6,000 calories per day. Of course, the diet will differ depending on the athlete and their position and physical requirements, but... 6,000 calories.... per day.