It looks like the News Magazine war is on. This week, Newsweek is releasing an issue that depicts President Obama with a rainbow halo and the title of 'The First Gay President'.

The news-magazine, which hits stands today, is using the shock factor of labeling the straight, married, father-of-two President to draw attention to itself. Tina Brown, who edits the magazine and its sister website The Daily Beast, is known for her love of controversial covers to help boost public interest and sales.