Pollster Verne Kennedy, President of Market Research Insight, talks with 101.7 / 710 KEEL's Robert J Wright and Erin McCarty about the results of the latest survey of voters in the upcoming Shreveport mayoral election.

Here's a summary of the findings of MRI's poll:

TYLER’S RE-ELECT STAYED WITHIN 1% OF THE AUGUST SURVEY. WITH 99% RECOGNITION, ONLY 35% WANT TYLER RE-ELECTED, MEANING 65% DO NOT OR HAVE STRONG HESITATION VOTING TO RE-ELECT HER. MRI HAS USED THIS RE-ELECT QUESTION IN OVER 1,000 SURVEYS. INCUMBENTS WITH OVER 50% RE-ELECT ARE USUALLY RE-ELECTED. THOSE WITH BETWEEN 40% AND 49% HAVE NO MORE THAN A 50% CHANCE OF RE-ELECTION, DEPENDING ON THE QUALITY OF THE OPPONENT AND HIS OR HER CAMPAIGN. INCUMBENTS WITH LESS THAN 40% RE-ELECT ARE GENERALLY DEFEATED. AT 35% REELECT, TYLER HAS A VERY LOW PROBABLY OF RE-ELECTION IF AGAINST A DEMOCRAT IN THE RUN-OFF. HOWEVER, IN KENNEDY’S EXPERIENCE TYLER HAS A VERY GOOD PROBABLY OF WINNING A RUN-OFF AGAINST A REPUBLICAN. THE NEXT SURVEY SHOULD INCLUDE RUN-OFF QUESTIONS WITH TYLER AGAINST EACH OF THE REPUBLICANS.