Justin Timberlake Stars as a Lime to Promote Tequila

Every now and then a TV commercial makes me smile. This tequila ad featuring Justin Timberlake is just brilliant!

Sauza 901 is actually Timberlake's own brand. 901 is named after his hometown area code in Tennessee — and Sauza bought the business from him in 2014.

A year ago, Timberlake made a statement about joining up with Sauza.

My love for tequila began a few years ago after I visited the tequila heartland of Jalisco, Mexico, and saw the passion and craftsmanship that goes into every bottle. That trip inspired me to create 901, and I'm thrilled to partner with Sauza so we can continue to bring the world 901.

Now he's getting actively involved in promoting the brand that he now co-owns.