Contact Us

Highway Dept. Taps Ads as Source for New Revenue

Los Angeles Prepares For Major Traffic Hassles As Highway 405 Closes For Weekend
Kevork Djansezian/Getty

Motorists soon may see an explosion of advertisements plastered on state roads, bridges and rest areas in Louisiana’s latest bid to raise cash during lean times.

Rhett Desselle, assistant secretary for the state Department of Transportation and Development, tells The Advocate funding for transportation has stagnated over the last several years.

DOTD officials are seeking proposals from consultants who would oversee a campaign to open sponsorships to ferries, ferry terminals, toll plazas, rest areas, highway signs, traffic camera feeds, unique roads and bridges, scenic areas, buildings and even vests worn by state transportation workers.

The state already faces a $12 billion backlog of road and bridge needs.

However, any money raised through advertisements would be used to defray agency operation expenses, not trim the state’s staggering backlog.

More from 710 KEEL

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://710keel.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on News Radio 710 KEEL quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Sign up for an account to comment, share your thoughts, and earn points to get great prizes.

Register on News Radio 710 KEEL quickly by logging in with your Facebook account. It's just as secure, and no password to remember!