If you're looking to buy some LSU gear for that special someone for Christmas, officials at the Baton Rouge university remind you to make sure your products are authentic. Look for the "Officially Licensed Collegiate Product" label when purchasing your gear. Products that don't bear that label, but use the LSU logo, can be accused of trademark infringement.

Look for the following characteristics to ensure the merchandise is officially licensed:

  • All officially licensed merchandise should display the "Officially Licensed Collegiate Product" hologram somewhere on the product or hang tag.
  • The merchandise should depict LSU logos and marks in a tasteful manner, as the university does not approve distasteful designs.
  • The tag on the garment should be intact. A torn or missing tag is evidence of a second- hand garment, one that probably would not meet the stringent quality standards in place at the university.
  • All merchandise should bear the name of the manufacturer somewhere on the product, either in the form of a hang tag or neck label, or should be screen-printed directly on the garment.
  • All merchandise should have the appropriate trademark designations (i.e. TM or ®) next to a specific name or design.

LSU will be working with The Collegiate Licensing Company and law enforcement throughout the state to make sure only officially-licensed merchandise is being sold.

For a complete list of retailers in the state, visit the LSU Trademark Licensing website. Some of the places here in the Shreveport-Bossier area where you can find licensed merchandise -- Tiger Town in Shreveport, Vacuum Cleaner Hospital & Gifts Store on Jewella, and Tiger Island at Reeve's Marine in Bossier City.