Back in the 60s, radio was all about on-air live promotions. Marie Gifford, then-general manager of KEEL Radio, was very supportive of the crazy ideas that her programming staff came up with. Two staffers, Larry Ryan and Gene Kent, decided to race to KLIF Radio in Dallas, Texas on Honda 50's for a contest sponsored by Powercycle Center.
All the smack talk back and forth between the two was promoted on-air until the big day arrived. The pair hit the road in the big "Race to Dallas" competition, but not without incident.