This stagnant post-Summer weekend was the perfect time and place for ‘The Possession,’ After all, September is where many movies go to die, so isn’t it an appropriate place for a horror movie? With no new competition, it wasn’t a question of whether or not the film was going to grab the number one spot, but how much it was going to make while doing so.
How do you know that the summer movie season is officially done? Check the box office and if it looks like this weekend, it’s over. The months of massive openings and long legs are over. Welcome to the doldrums that are late August and September.
Although they differ in style and tone in every way imaginable, ‘The Expendables 2‘ and ‘The Bourne Legacy‘ are both action movies and they share the same audience (people who like watching people beat up other people). The slick, modern ‘The Bourne Legacy’ was last week’s box office champion, so everyone was wondering if its success would cut into the opening of the brawny, ’80s throwback that is ‘The Expendables 2.’ Or vice versa. Well, the numbers are in…
After nearly a month at the top of the box office, Batman has fallen. In his place stand two new Hollywood champions: ‘The Bourne Legacy‘ and ‘The Campaign,’ both of which opened to strong numbers. Still, these solid openings won’t blow anyone’s socks off, mainly because we’ve seen the likes of these do so much better in the past.
When ‘Prometheus‘ opened big last month, there was the usual “Ah, so R-rated movies can perform well at the box office!” discussion that tends to happen every year or so. Well, that has nothing on this weekend, which found two R-rated movies topping the box office. And it’s not like ‘Ted‘ and ‘Magic Mike‘ just did okay either…both films opened big, blowing away expectations and leading the charge in one of the most interesting box office weekends of the summer so far.
It’s difficult to imagine two more different films going head-to-head at the box office. However, by appealing to completely different audiences, ‘Madagascar 3: Europe’s Most Wanted‘ and ‘Prometheus‘ both managed to emerge from the weekend as big winners, making this the first weekend in months where two new major releases opened strong.
The box office can be a funny thing. Last weekend, ‘Men in Black 3‘ made $55 million and was considered a disappointment. This weekend, ‘Snow White and the Huntsman‘ pulled in $56 million and it’s considered a roaring success. As bizarre as that sounds, it all makes sense when you look at the details.
‘Battleship‘ was supposed to be the film that nudged ‘The Avengers‘ out of the number one spot at the box office, but instead you can just go ahead and insert your own “You sank my battleship!” joke here. ‘The Avengers’ didn’t cling to the top spot for the third week in a row, it dominated the top spot for the third week in a row, taking in another $55 million for a grand domestic total of $457 million.
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